Livefyre Engagement Cloud

Livefyre’s platform helps brands and publishers harness social media content from across the web to engage their fans.

As Director of Product Marketing I led the redesign of our brand and product storytelling, bringing to life the concept of engagement and human connection. The redesign involved a months-long process of buy-in, strategy, design exploration, and final execution, overseeing a multidisciplinary team on design, copywriting, animation, video and development.

The new, vibrant brand blended the simplicity of great social moments with the complex inner workings of the Livefyre platform. We cascaded our new brand and platform story across a product marketing engine including our website, lead-generation landing pages, nurture emails, social posts, outdoor and digital advertising, and sales enablement tools like data sheets, tip sheets and white papers.

After the rollout, we saw conversions from our website double, and our first ever outdoor ad campaign drove the biggest quarter of the year, a 20% growth from the previous quarter.