Hi! I’m Michelle Haft: a Nashville-based product design leader with 17 years leading core experiences for digital consumer and enterprise products at leading global tech companies and startups. I’m a creative with a passion for storytelling and delivering amazing digital service experiences that drive brand loyalty. I enjoy engaging customers in unexpected ways, blending both the digital and physical mediums to delight across the end-to-end journey. I have worked in both in-house product teams and agencies, and have been leading multidisciplinary design teams for over 10 years.

I am currently a Sr. Director of Product Design at Asurion, a global leader in consumer tech care and protection, where I help oversee the design and user experience of our core customer experience from acquisition, to member activation, engagement, account management and claim/service fulfillment across digital and in-store channels. Previously, I was the VP of Product at Quore, a Nashville-based enterprise software company servicing the global hospitality industry.

Before moving to Nashville, I was Creative Director for social engagement platform Livefyre in San Francisco, CA, where I led our professional services and product marketing teams before their acquisition by Adobe in 2016. Prior to Livefyre, I worked for transformation company SYPartners, where I helped design the cover of Starbucks CEO, Howard Schultz’s, #1 New York Times bestselling book “Onward," and for Jawbone’s product team, where I helped launch the first wireless version of the UP lifestyle-tracking wristband. I hold a BA in Linguistics, Cum Laude from University of California, San Diego, and a Master’s Certificate in Media Architecture from Portfolio Center in Atlanta, GA.